non-ecumenical ramblings

Was surprised to find a comment on my posting last night about Isaacson's biography referring me to a Franklin's 300 birthday website. Talk about targeted advertisement - still curious how they came across my posting - do they troll the internet for any reference to Franklin? Seems like very ineffective advertisement to place a comment on 1 blog that receives ~3 visitors/day. Do they leave comments on other blogs about the Franklin celebration?

Update: Ginger-Haired Yank thinks it was not advertisment. Believe it was borderline. Someone working for the Franklin 300th celebration searching the net & stumbling across my blog entry & providing the Franklin 300th info.